TORONTO, ONTARIO (September 12, 2011) – “Pass the gravy, please.” When one of America’s best-loved family restaurant chains made that request, Victory’s Kitchen happily obliged.
Victory’s Kitchen Ltd. of Toronto is partnering with Beef ‘O’ Brady’s to provide its signature top quality, fresh-tasting beef gravy to the chain’s hundreds of locations across the US.
“Our partnership with Beef’s exemplifies what Victory’s is best at – delivering fabulous, ‘made-from-scratch’ taste to restaurant chain operators focused on delivering quality products to its customers,” said Allan Kliger, President & CEO of Victory’s Kitchen. “Our gravy, which is freshly-made in our state-of-the-art plant, reinforces Beef ‘O’ Brady’s commitment to only serving its patrons superior menu offerings. We’re thrilled to be working with Beef’s, because of the brand’s stellar reputation, and we anticipate this to be the start of a long, storied relationship.”
For Beef ‘O’ Brady’s – the franchise of family sports pubs & restaurants best known for its great food, energetic atmosphere and the ties it builds with its communities – this new partnership north of the border is one of several new initiatives, including a re-engineered menu with a major emphasis on quality, variety and value.
“Our new gravy, made in partnership with Victory’s Kitchen, will offer our diners something new to look forward to,” said James Walker, Chief Development Officer of Beef ‘O’ Brady’s. “Our intention is to take what is already great about the Beef ‘O’ Brady’s brand and make it even better, and that’s exactly what our new beef gravy delivers.”
About Victory’s Kitchen
Victory’s Kitchen is a leading specialty food manufacturer, co-packer and private label supplier of high quality “spoonable” and “kettle-cooked” products. It specializes focus on food operators with their own signature recipes, yet wish to improve consistency or otherwise simplify operations. Victory’s Kitchen grows its own produce in Holland Marsh — Ontario’s most renowned fertile farmland – to guarantee quality control. Servicing U.S. and Canada, Latin America and Asia, it offers complete commissary services, flexible manufacturing volumes, state of the art technology, innovative product concepts, and the ability to develop innovative products to capture new trends that keep pace in today’s market.
Media Contact: Allan Kliger, President & CEO, akliger@victoryskitchen.com or (416) 416 766-5848, www.victoryskitchen.com.
About Beef ‘O’ Brady’s
Beef ‘O’ Brady’s is a national franchise of family sports pubs that achieves its success by building relationships with local schools, youth sports leagues, and other community organizations in each Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 212 locations in 21 states, and expects to open between 15 and 20 new locations this year.
Media Contact: Patrick Roach, Fishman Public Relations, proach@fishmanpr.com or (847) 945-1300, www.beefobradys.com.